Secrets of Negotiating

Secrets of Negotiating - How NOT to Pay Full Price

Basic Rules of Negotiating:

1) Never submit an offer to Purchase Real Estate to the Listing Agent:

• The Listing Agent Represents the Sellers best interest.
• The Listing Agent WILL NOT Disclose to you how low of an offer the Sellers will accept.
• The Listing Agent WILL NOT Negotiate on your behalf.
• The Listing Agent's job is to get the Highest Price for their Sellers.

2) Listing Agent Myth: Using the Listing Agent will get me the best deal, because I can cut out a Buyers Agent commission.

• The Seller has committed to sell their home at a fixed compensation regardless of who represents the sale.
• Not using a Professional Negotiator to represent you as your Buyers Agent is a sure way to overpay. 

3) Why use Sterling Chase Realty: Negotiating Real Estate is basically the same theory as negotiating a court case.

• If you were getting divorced would you use your spouses Attorney to defend you or would you hire your own?
• If you received a speeding ticket would you let the State Attorney defend your case or would you seek out an Attorney that specializes in traffic violations?
•  Bottom line: To purchase a home at rock bottom price, you need a specialist negotiating on your side!

4) I have a friend or family member who is a Realtor:

• Although a Realtor that is a friend or family member may have your best interest in mind, do they really posses the skills necessary to negotiate the largest financial investment you will make in your life?
• If your friend or family member was a surgeon but only performed a few basic surgeries, would you have them operate on you or would you seek out a specialist at performing the type or surgery that you require?

5) All Realtors are equal:

• Even though all Realtors in the state of Florida are required to be licensed by the state, this does not imply that every Realtor is a Professional Negotiator.

6) Sterling Chase Realty: Discover the Difference!

• We Have over 18 years combined experience Professionally Negotiating Real Estate Transactions.
• We DO NOT disclose to the general public our industry secrets of negotiating.
• We WILL disclose secrets to our clients that we represent as their Buyers Agent when presenting an offer.
• We are compensated by the seller's agreement they signed when they listed their home for sale. 
• We DO NOT charge any transaction fees to you!
• We know that Good Deals go Fast and are available to Show Property 7 Days a Week.
• Call or e-mail us today 352-478-4300 and put our skills to work for you!

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