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Thinking of Selling your Lake Mary Home?   Find your homes value »
Thinking of Selling Your Lake Mary Home?

Prior to making a decision on selecting an agent to sell your Lake Mary home you need to first understand that not all Realtors are equal. 7% of all Real Estate Agents in the Lake Mary / Heathrow market conduct 93% of all closing which means you have a 93% chance of choosing the wrong agent. Multi- Million Dollar top producers Shawan & Daniel Pettigrew of Sterling Chase Realty rank in the top 1% of all Real Estate Agents in our market. 

How Has the market affected your home's value?

The first step is for you to become properly educated and have a clear understanding of your Lake Mary homes fair market value. Sterling Chase Realty can provide you with a free evaluation of your home that will give you an accurate estimate of its current value in todays real estate market and ultimately what you can expect to sell your home for.

You CANNOT take for face value what self generated value sites like Zillow, Trulia or even the tax assessor's office say your home is worth.  The only accurate way is for a real estate professional who is familiar with the Lake Mary / Heathrow area conduct a comparable market analysis that will advise you of your homes fair market value.  Our market analysis compares homes inside & outside your neighborhood that have recently sold along with pending sales, expired listings and properties currently for sale. We will explain the adjustments of each comparable and educate you on how your home stacks up against the competition. 

For a No Cost No Obligation (CMA) comparable market analysis of your home call Daniel Pettigrew at 352-404-4622 or Click Here for an online request 

Ready to Showcase Your Lake Mary Home

Below is our Winning Marketing Plan and the steps Sterling Chase Realty will do to make your Lake Mary / Heathrow home "STAND OUT" in front of competing homes while offering you a 100% RISK FREE GUARANTEE!

Buyers work off a process of elimination when it comes down to what homes they want to see. You can have the best priced home in your neighborhood however if your homes photos do not stand out  buyers will eliminate wanting to see your home based on perception of value. Smart phone or basic camera shots are not going to cut it. Sterling Chase Realty uses only Professional HD Ultra Wide Angle Photos to showcase all our listings.

HD Photos = More Showings | More Showings = More Offers | More Offers = SOLD for Top Dollar!

Which listings below do you think would generate the most showings?   

Our High Definition Listings  Typical Agents Listings 
 
 
 
Internet Marketing Exposure

It is crucial to a seller that they get the absolute most exposure to their listing to get the best price possible. 

You can select any agent to list your home on the Lake Mary MLS and hope that another agent brings you a buyer; this is what is called a "Passive Listing" In today's cut throat Real Estate market you need more than just a Passive Approach to not only sell your home but get you the absolute Top Dollar.

Why are we different? For starters our search engine optomized site SterlingChaseRealty.com attracts over 30,000 buyers to our local market every month which makes us Masters at Marketing and Selling Luxury Homes; Sterling Chase Realty uses an "Active Approach" for our listings which means we aggressively go after specific markets that target buyers looking to purchase the type of home you are selling, after all isn't that how you found us?

Sterling Chase Realty offers the most advanced interactive MLS search engine on the web to market your home. That's just the beginning, since 90% of the buyers shopping for real estate start their search on the Internet your home will be syndicated Worldwide to over 300 "top rated" Real Estate sites and locally to 30,000+ network agents across Orlando's 26 county region.

Our award winning presentation and property marketing coupled with the widest possible market coverage means that Sterling Chase Realty has the power to find the best buyer for your home wherever they are located around the world. Our philosophy is Maximum Exposure attracts Maximum Results! 

Competitively Pricing Your Lake Mary Home

One of the most important issues you will face is pricing your home.  Pricing will determine, among other things: 

  • How quickly your home sells
  • How attractive your home will be to buyers
  • How you will reach your financial goals regarding the transactions 

Unless there are extenuating circumstances, such as your property’s being located in a high-risk, undesirable or unusual area, the listing price of your home will set the tone for your entire transaction.
 

Key Aspects to Consider:

How soon do I want to sell my property?
Statistics show the narrower the gap between the asking price and my estimate of value, the sooner an offer will come in.

What are buyers willing to offer?
Buyers are interested in your home’s comparable worth, not what you might need to get out of the property. The buyer’s perception of the value of your home will not be altered by the cost of your next home, your need to pay off an existing mortgage or your hope for a dollar-for-dollar return on home improvements. Remember that sellers and Realtors© are not appraisers…buyers are. In the end, it is the buyer’s evaluation that matters. Buyers make their assessments by comparing your property with others that offer similar features and are in a similar condition to yours.

Is there any harm in overpricing property, then dropping the price if it doesn’t sell?
Yes. To effectively price your home, you must establish a solid correlation between the asking price and the fair market value. A realistic asking price will result in a fast, lucrative sale. If your price is out of sync with the market, you’re likely to turn off a large group of potential buyers. Contrary to popular belief, a buyer usually makes an offer on a fairly priced property before making a lower offer on a listing that is seen as overpriced. Also, overpricing your home often helps sell your neighbor’s home faster than yours.

But my house is worth so much more…
Emotion and pride should have no place in the pricing process. Sellers speak of value, amount invested and what they can afford “to take.” Buyers consider only price, condition and other properties offered.

Should I leave room for negotiating?
Experience has shown that the closer your listing price is to the supporting comparable sales data, the greater your chances for a quick sale at or near your asking price. As a result, we recommend pricing as close to that figure as possible. If you list your home at an unreasonably high price and receive a full-priced offer, the price will be tested during the appraisal and lending process. As a result, it’s important to price your property at something statistics and the experience of the local brokers can justify. In fact many agents will miss showing your property to potentially qualified buyers simply because, at face value  your property is out of their clients price range.

100% Risk Free Guarantee

We can appreciate the fact that no one ever wants to feel trapped or committed to a long term relationship in the event the servicer does not perform up to their promised level. We are so confident in the level of service we provide that we offer all our sellers a 100% Risk Free Guarantee.  If for any reason Sterling Chase Realty does not meet up to your expectations you have the right to cancel the listing agreement at No Charge or Penalty.  Many of our competitors charge heavy cancelation fees so be sure to ask them before you list.

Sterling Chase Realty Winning Marketing Plan
  • ADVERTISE YOUR LISTING WORLD WIDE
  • EXPOSE YOUR PROPERTY TO OVER 30,000 NETWORK AGENTS
  • Attract thousands of qualified buyers to view your property
  • Convert these shoppers into showings
  • Negotiate on your behalf the best possible terms & price for your home

Our Marketing Plan in Details:

  • Price your home to be competitive in today's market
  • Offer staging tips to make your property "Show Off"
  • Professional Photo Shoot for online and in print advertising
  • Professional "High Definition" virtual tour of your home
  • Electronic lock box and online showing requests to track all agent activity
  • Maximum Exposure to our 26 county area surrounding Orlando - Mid Florida MLS 
  • Optimizing your home’s visibility on over 300+ syndicated Real Estate websites
  • Featuring your property on the search engine optimized Sterling Chase Realty website
  • Analyzing the Sterling Chase Realty database for buyers looking for a property like yours
  • Presenting all offers and explaining the Pros and Cons to assist you in making educated choices. 
  • Facilitating the transaction from contract to close with NO surprises!

Are you thinking about Selling? We are ready to put our winning marketing plan in motion for you so you can realize the greatest profit from the sale of your property. Please call me to set up a private, NO obligation, in home consultation. 

 

Shawan Pettigrew
Sterling Chase Realty
Broker / Realtor / CEO
352-478-4300 - office
352-360-3994 - direct



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All listing information is deemed reliable but not guaranteed and should be independently verified through personal inspection by appropriate professionals. Listings displayed on this website may be subject to prior sale or removal from sale; availability of any listing should always be independent verified. Listing information is provided for consumer personal, non-commercial use, solely to identify potential properties for potential purchase; all other use is strictly prohibited and may violate relevant federal and state law. The source of the listing data is as follows: My Florida Regional MLS (updated 8/21/17)
Shawan Pettigrew
Broker / Realtor
352-478-4300
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